Analyze Big Data to Get Results
Field researchers can provide valuable insight into the local retail landscape. But they have to be equipped with the right tools.
To fully understand the evolution of HTC as a brand, you have to visit the stores that sell the brand. Field researchers talk to sales employees, look at local factors, and check store presentation. HTC asked us to build an application that supports the field researchers in their daily activities. We came up with HTC discovery; and app that offers maximum data collection flexibility, and lets HTC easily review all gathered information.